Last year, Coca-Cola did something fun—they removed the iconic label they put on every bottle and instead printed the 250 most popular names in various countries on bottles. Using servo and digital print technology, Coke was able to execute the campaign. The idea was the spark behind a marketing campaign to reconnect Coke with individuals… Read more »
Japan’s Prime Minister, Shinzō Abe, has been on a mission to reinvigorate the Japanese economy since he took office in 2012. He’s been working on putting some economic theories into play to bring foreign business back to the island nation by dropping the value of the yen intentionally. As commerce grows cheaper in Japan, the… Read more »
You’re on a new budget for the start of the year and already you’re having problems. Your energy bills are too high but you’re not sure why. It could be heating costs with the Polar Vortex that wreaked havoc on many areas of the United States at the start of the year but it might… Read more »
While you’re concerned about the performance of your servos and your production rates, there are other servo users who are more concerned with the performance going off without a hitch—stage directors and managers. Curtains, lighting, sets, and everything in between goes into good production for a theater but they’re not easy to move around. But… Read more »
Bosch Rexroth announced that a sixth service center location is now open in Houston. Houston is a busy port, which means there is a lot of Rexroth technology running around that needs service in the marine industry. After all, servos and hydraulics, the two areas Rexroth does the most business, are at the heart of… Read more »
Drive and Control Magazine is the online magazine about Bosch Rexroth products in action and the latest trends in motion control. A recent article describes how IndraDrive Mi servo drives are being used in pharmaceutical manufacturing for pouches. Because the pharmaceutical industry is highly regulated, tracking information must be captured during the manufacturing process. The… Read more »
What will we see in motion control in 2014? Physicist Michio Kaku wrote that listening to people talk about robotics and AI is like listening to people who are trying to build a tower to the moon. Every year they get all excited about how much bigger their tower is and they never notice how… Read more »
We hope you had a wonderful New Year’s Eve with friends and family. Tomorrow is a busy day for many engineers —it’s time to start everything back up for the New Year. If you’re getting everything ready today for the workers to return on Monday, be sure to have our number in your phone in… Read more »
You were wanting a choose-your-own adventure video with a robot, right? Wishing you a happy, healthy, and prosperous New Year in 2014.
If you’ve been on scheduled downtime and are getting ready to start your Rexroth or Indramat servos back up, there are some steps you should take to make sure everything is ready to start running smoothly for the next year. Rexroth servos can be pretty finicky when they start up for the first time after… Read more »
