What’s the Opposite of Planned Obsolescence?

“Planned obsolescence” refers to the practice of building things with an intentionally limited lifespan. Computer software is a great example: the new updates of software can read old files, but they’re built to make sure that someone with an old version of the software can’t read files from the new version.

Nylons were the classic example. “Run-proof” tights were a practical possibility for years, but the manufacturers stuck with delicate fibers so the consumers would have to buy new ones. It wasn’t until many women quit wearing them that the makers turned to run-proof hosiery to win customers back.

Most manufacturers don’t brag about this business strategy.

Rexroth (including Indramat) is an example of a company that definitely doesn’t plan failure into their products. We see Indramat servo motors, controls, and drives from the 1970s still in service. Clearly, this is a good thing. We admire Rexroth for their dedication to quality.

However, it does bring up some problems.

For one thing, it means that your in-house engineers probably have zero experience with troubleshooting and repair of Indramat products. Some of them weren’t born yet when the products were installed.

For another, it can mean that people you call for help when something finally does go wrong may just say, “Indramat? You need a complete retrofit!” instead of solving your problem. They don’t have the experience to solve your problem.

We’re Indramat specialists. We know exactly how to solve your problem. Give us a call at 479-422-0390 and quit worrying.

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