Monthly Archives: February 2020

Will Consumers Pay for Autonomous Vehicles?

A new study finds that consumers in general aren’t ready to pay for self-driving cars. AlixPartners’ 2019 Global Autonomous Vehicle Report says that just 27% of Americans are confident that autonomous vehicles are safe. They’re willing to pay just 9% more for self-driving features — that’s less than $2,000. Americans are also the least willing… Read more »

The Philosophical Lessons of the Gotcha Stick

The Gotcha Stick is a simple, low tech device that measures the distance of barriers from moving parts in your machinery. If the barriers are at the right distance to keep people from reaching in and messing with the machinery, then they’ll pass the Gotcha Stick test and keep machine operators from getting hurt. It’s… Read more »