Like a Bosch


Bosch Rexroth has been wooing customers with high-concept videos that don’t focus as much on the power and precision Rexroth is already famous for. Instead, they mention that power and precision in passing while focusing on the concept of the connected world.

Using examples like getting coffee or sodas and arranging transport, Rexroth says, “The world is already connected. Catch up!”

It’s true that Industry 4.0 is being delayed not by limitations in technology but by organizational inefficiency. Concerns about cybersecurity, uncertainty about where to start, and plain old resistance to change keep manufacturers from making use of new technologies.

This video’s series of small vignettes points out to viewers that they use smart machines in daily life all the time. The robotic arm in one episode does a good job of making coffee but hangs its head dejectedly when asked to pick up safety gear. It doesn’t have a head? It manages to communicate anyway.

And legacy Rexroth electric industrial motion control systems can be retrofitted with sensors that bring your current machines into smart factory data systems. They’ll manage to communicate, too.

You don’t always need new machinery

You’re already using a lot of the elements of the new smart factory, and the new smart factory can already use a lot of the machinery you already have in place. Reman may be a better choice than replacement in many cases. You certainly don’t have to wait until you’re ready to buy a whole new system. Smart configuration for machines from multiple time depths can be the perfect solution.

Call 479-422-0390 for immediate assistance. We specialize in Rexroth electric industrial drive and control systems. We also have the largest selection of emergency replacement units in the nation. We can get your facility up and running, and help you prepare for what’s next, too.


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Call (479) 422-0390 for immediate assistance

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